Info: March 4, 2008 Posted by: Leon 14 comments

httpfail.jpgHave you noticed that websites nowadays, especially in this age of “Web 2.0″, have some of the dumbest names ever conceived by man? I mean they are totally illogical. You can’t look at them and tell what the site is about. Do you know what Zorpia is about, or Wakoopa? Bebo? Plaxo? Trulia? And my all time favourite, Qoolsqool? Back in the day, domain names were logical. Amazon, Google (which, contrary to popular belief, is an actual word), eBay, etc.

It seems like nowadays, with websites being sold for millions, sometimes billions of dollars, and the Internet growing each day, site owners place less emphasis on creativity. They no longer try to sell the brand through the domain, but just slap on some random name. I guess they do this by throwing a bunch of Scrabble tiles together and choosing the arrangement that makes sense, or doing it the easy way by dropping the last vowel or inserting a bunch of periods (e.g. Flickr and Del.icio.us). Or maybe they can’t, as all the choice domains have already been taken.

After spending all of two minutes deciding this name, they simply add a social element to it  (to pander to the millions who have nothing better to do with their lives) and watch the big bucks roll in! I guess they’re following the bigger sites with dumb names that have been big successes, like Del.icio.us. Yeah. I’m dissing Del.icio.us. Good site, worth truckloads, but the name’s still dumb. This isn’t bound to stop anytime soon, because as I said before, the thought of one’s site blossoming into a cash cow is too much to resist, even if your site’s name sounds like an exotic disease.

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