Info: June 30, 2006 Posted by: Leon 11 comments

You know her. You love her. You’ve spent countless hours of your youth undressing her, stroking her hair and engaging in role play, sometimes inviting a friend or two to join the fun. Oh, get your minds out of the gutter people! I’m talkin’ ‘bout Barbie! Barbie, the doll that girls love and defined the standards that guys set, is undoubtedly the world’s most popular doll, raking in $30 billion in merchandise and entertainment yearly. Here’s an interesting fact: two Barbie dolls are sold every second somewhere around the world! Not bad for a nearly 50 year old doll.

But not all is well with good ol’ Babs. Newer, more edgier dolls such as the Bratz are challenging her dominion of the world’s dollhouses. And they’re succeeding. Sales of Barbie are slumping, despite her and her boyfriend’s numerous makeovers. The situation is so bad that people have suggested that Mattel kill off Barbie. I can see it now. Ken comes home drunk, and immediately accuses Barbie of cheating on him with that G.I Joe next door. Barbie denies it. Ken, convinced she’s lying, attacks her in a drunken rage. Barbie tries to escape, but Ken has her cornered, and, armed with a baseball bat, bludgeons her to death.

People say killing her off will increase her demand, making her more of a collector’s item. I disagree with this suggestion, and I applaud Mattel for standing by Barbie. It’s not all about the money, it’s about the fun. Sure this generation may be different, but when that little girl locks herself in her room to escape the sound of her dysfunctional parents yelling at each other, her doll becomes more than just plastic. It becomes a friend, and her dollhouse and all its accessories become a world, a world where she can make things the way she wants them to be. And it’s not only girls. Guys play with Barbie too. Admit it. Remember that day when no one was looking, when you combed Barbie’s hair? How relaxing it felt, and how you were disgusted at yourself for enjoying it? And if Barbie becomes a collector’s item, she’ll lose her magic, and spend the rest of her days on the shelves of nostalgic fanboys. May you live long and prosper Barbie.

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